Who reads NewSchoolRun
Our readers are expat parents mid-decision: the family whose Dubai posting was confirmed last month, the Singapore-bound household comparing IB and British pathways, the Riyadh hire whose package includes school fees. They are not browsing — they are building shortlists, booking tours and paying deposits. For an admissions team, there is no higher-intent audience.
You can see the intent in what they read. Our fees comparison tracks what a Year-7 place costs across 14 expat cities; our Hong Kong debenture guide prices instruments from HK$120,000 to HK$20,000,000 and walks through buy-vs-levy break-even math; our admissions timeline runs a 12-month countdown to application windows. Families do not read break-even math on seven-figure debentures for entertainment — they read it because a move is funded and a decision is due.
What partnership looks like
City-guide placements. Clearly labeled sponsored modules on the city guides your market reads first — Dubai, Singapore, Riyadh and beyond — with direct enquiry links to your admissions team.
Enhanced school listings. An expanded, labeled presence alongside our directory: your open days, your entry points, your video, your enquiry form.
Enquiry referrals. Qualified parent enquiries routed to your admissions inbox with the family’s city, entry year and curriculum preference attached — the context your team usually has to ask for.
The line we never cross
Partnership buys visibility, never verdicts. Our profiles, ratings language and “our read” sections are written by our researchers and cannot be purchased, edited or previewed by schools. Every sponsored placement is labeled as such. This is not a courtesy — it is the entire business model: the moment our research is for sale, the audience you want stops trusting it.
Start a conversation
Write to hello@newschoolrun.com with your school, city and the intake you are recruiting for. We will come back with the placements available in your market and current audience numbers. One honest note: we are a young publication and we will quote you real figures in conversation rather than inflate them here — we would rather earn the renewal than oversell the first placement.